In 2025, artificial intelligence is no longer the stuff of science fiction — it’s woven into our daily lives, and increasingly, our homes. From automated lighting to intelligent thermostats and security systems that learn your habits, smart home technology is now a major selling point in real estate. And for both buyers and sellers, understanding this trend is key to staying competitive in today’s market.
What Makes a Home “Smart”?
A smart home goes beyond gadgets. At its core, it’s a living space equipped with devices connected via Wi-Fi or Bluetooth that allow for automation, remote control, and sometimes, predictive behavior through AI.
The most common smart home features include:
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Voice-activated assistants (like Alexa or Google Assistant)
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Smart thermostats (such as Nest or Ecobee)
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AI-enhanced security systems
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Smart lighting that adjusts based on usage patterns
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Connected appliances, from fridges to washing machines
More advanced homes might include AI-integrated solar panels, water usage monitoring, or smart glass that tints based on sunlight.
Why Buyers Are Looking for Smart Homes
Today’s buyers — especially Millennials and Gen Z — aren’t just looking for granite countertops and walk-in closets. They want homes that are efficient, secure, and tech-ready. In fact, studies show that smart features can increase a home’s perceived value by as much as 5%.
What’s driving this shift?
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Convenience: Control lights, locks, or HVAC from your phone.
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Energy savings: Smart systems optimize usage, cutting utility bills.
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Security: Real-time monitoring and alerts offer peace of mind.
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Future-proofing: Buyers see smart homes as investments that will hold value in a tech-forward future.
Sellers: Use Smart Features to Stand Out
If you’re selling a home, investing in smart upgrades can give you a competitive edge. Even simple additions like a smart lock, video doorbell, or programmable thermostat can catch a buyer’s eye — especially when featured in your listing photos or open house.
Pro tip: Create a “smart home feature sheet” that outlines the devices included, their functions, and how they improve comfort or efficiency. This positions your home as modern, well-maintained, and ready for today’s lifestyle.
Agents Need to Be Tech-Savvy Too
At NorthLink, we’re not just showing homes — we’re helping clients understand the full value of what’s inside them. That means being fluent in smart tech, pointing out the cost savings, and knowing which features are most attractive in your market.
Whether you’re buying a high-tech home or selling one with smart features, we can help you leverage today’s technology to make smarter real estate decisions.
Curious what your home’s smart features could be worth?
Contact the NorthLink Real Estate Team today for a tech-savvy home evaluation.
https://northlinkteam.com/real-estate/looking-to-sell/
May 15th, 2025
